Google Preferred Sources Button Generator

Why bother with a preferred sources button?

Google Search is increasingly personalised. With Preferred Sources, launched in 2025 and rolled out worldwide in 2026, each person can pick the sites they trust and Google shows them more of those sites. Most businesses have no idea it exists, which is exactly why adding a one-tap button now is such an easy win:

• More repeat visibility: people who prefer you see more of your pages in Top Stories and get your content highlighted in AI Overviews and AI Mode.
• A "follow" button for Google: like a social follow, but it works inside the world's biggest search engine.
• Zero cost, zero maintenance: it is a plain link. No scripts, no cookies, nothing to slow your site down.

The best places to put it are your website footer (so it is on every page), your thank-you or booking confirmation page, and your email newsletter, the moments when someone already likes you.

Frequently asked questions

What is Google Preferred Sources?

A Google Search feature that lets people choose the websites they want to see more of. When someone adds your site, Google shows more of your content to them in Top Stories and highlights it with a "preferred" label in AI Overviews and AI Mode. It works in the UK and worldwide. You can read more in Google's official documentation.

Does it improve my Google ranking?

For the people who tap it, yes — Google shows them more of your site. Google has not promised a general ranking boost beyond that, though growing interest in a site is the kind of signal Google pays attention to. Treat it as building a returning audience, not a ranking trick.

Do my visitors need a Google account?

Yes, the choice is saved to their Google account, so they need to be signed in. Most people already are on their phone.

Can I point it at a single page, like mysite.com/blog?

No. Google only supports whole domains and subdomains (mysite.com or blog.mysite.com). The tool strips page paths off automatically.