This free tool checks whether a customer landing on your website can actually get hold of you. It looks at your phone number, contact form, email address, opening hours, messaging links and address, then tells you in plain English what is working, what is broken, and what it is likely costing you.
Enter the page you want checked. Your home page is usually the right one.
Local businesses spend money getting people to their website and then lose them at the last step. The visitor is ready to get in touch, they look for a way to do it, and something gets in the way. A phone number that is an image rather than a link. A contact form with unlabelled boxes. An email address scrambled to beat the spammers that beats the customer too.
None of this shows up in your analytics. Nobody emails to say they could not find your number, they just go back to the search results and ring whoever is next on the list. That is why these faults can sit on a site for years without anyone noticing.
There is a second cost that is newer. Google's AI summaries, ChatGPT and other assistants are increasingly the thing that answers "who can I call about this". They read your page much the way this tool does. If your contact details are inside an image, assembled by JavaScript or scrambled to avoid spam, those tools cannot see them, so you do not get suggested.
It checks the eight things a customer needs in order to reach you: a tappable phone number, that number also written out as readable text, a contact form with properly labelled fields, a plain text email address, published opening hours, a WhatsApp or messaging link, a physical address or service area, and whether your contact details appear in your LocalBusiness markup.
Most people visit local business websites on a phone. If the number is set up as a link, they tap it once and it dials. If it is only printed as text, or sitting inside an image, they have to memorise it, leave your site and type it into the keypad. A good share of them will not bother, and you never find out they were there.
No, and no tool that only reads your page can. Actually submitting the form would send you a real enquiry. This tool checks that a form exists and that its fields are properly labelled, which is what screen readers rely on. To find out whether submissions are arriving, send yourself a test message and check your spam folder.
No. Your page is fetched, checked and thrown away. The HTML is never saved and never logged, and the results are gone once you close the tab. If you ask for a copy by email, the only things sent to us are your email address, the address you checked and the list of problems found.
Some sites sit behind a security service that turns away automated requests, and that is usually your firewall doing its job. It is still worth knowing, because search engines and AI assistants can be blocked in exactly the same way, and anything that cannot read your site cannot recommend you to a customer.
Being reachable is one part of it. These free tools cover the others.