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Online Presence Development / Plumbers & heating engineers
Website Ideas

What a website should do for a plumber or heating engineer

When something's leaking or the boiler's out, people Google fast and click the first website that looks legit. The job of your site is to look local, look reliable, and make calling you the easiest option on the page.

What people are actually looking for

Boiler failures and leaks don't wait. A panicked homeowner is scanning your page for five things, and they want them in seconds.

What a simple plumbing website needs to do

Built around the way real customers find and contact a plumber — not what an agency thinks looks good.

Big phone button at the top

Click-to-call on mobile, visible the second the page loads. The single most important element.

Gas Safe + insurance badges

Your registration number, insurance, and any accreditations (Worcester, Vaillant, etc.) — front and centre.

Clear service list

Boiler installs & servicing, leaks, bathrooms, central heating, emergency callouts, landlord certs.

Areas covered

Towns and postcodes you'll travel to. Helps Google match you to "plumber near me".

Reviews that match the search

A few real Checkatrade or Google reviews — pick ones that mention specific jobs and quick response.

Emergency callout band

If you do emergencies, say so loudly — sticky banner or section with the hours you'll answer.

See a working plumbing example

Here's a one-page demo built exactly to this pattern. Use it as a starting point — yours would have your services, your areas, your reviews.

View the plumber demo

Common questions

I already get most of my work from Checkatrade — do I still need a site?

Yes — because the moment a customer sees you on Checkatrade, they Google your name. If nothing comes up, you look smaller than the competition with a proper site.

Should I show prices?

Even rough ranges or "from £X" callouts help — it filters out tyre-kickers and tells real customers what to expect. Detailed quotes can still happen by phone.

Can the site take bookings online?

For boiler services it can. For most plumbing, a short enquiry form or WhatsApp link works better — emergencies are always a phone call.

How long does it take to build?

Usually about a week. I do the words, photos, and Google setup so you only need to send across a few details.

Want to see this for your plumbing business?

Tell me your services and the towns you cover — I'll send back a free example site so you can see exactly how it would work.

Ask for a free example website

Or message me on WhatsApp · 07769 028475