I'll show you how your business appears externally to customers and AI tools, and where AI could help internally to save time, improve enquiries, and reduce admin.
Free score · or full audit + 30-min walkthrough from £199
Outside the business: when a prospect asks ChatGPT or Perplexity for the best plumber, accountant, or salon in your town, do they hear your name? Are the details correct? Is your competitor being recommended over you?
Inside the business: where is AI quietly costing you time and money by not being used? Missed enquiries that never get followed up. Customer questions answered three different ways by three different team members. Admin work that hasn't changed in five years.
The AI Opportunity Audit answers both, in one report.
Part 1
How your business appears online, on Google, through reviews, on your website, in FAQs, in trust signals, and in AI-style search. I query real AI assistants (ChatGPT, Perplexity and others) and show you what they actually say.
Leads to fixes like
This audit focuses on visibility and AI opportunity. For a deep technical review of the website itself, speed, mobile, conversion, and the fixes, see the Website Health Check.
Part 2
Where AI could help inside the business: admin, enquiries, customer questions, review responses, email templates, quote follow-ups, content, reporting, simple automations. Driven by a short discovery call so the recommendations actually fit your operation.
Leads to outcomes like
I run real AI assistants against your business with the questions your prospects actually ask. Verbatim responses, stored, no spin.
We walk through your operation: admin, enquiries, current pain points, where time disappears, what's been bugging you.
Part 1 + Part 2 in a single report, with prioritised fixes and a follow-up plan.
The audit is not just “can we add AI somewhere?” It looks at the parts of the business where enquiries, time and useful knowledge often leak away.
Where leads come from and whether any are getting missed.
Whether quotes, bookings and old enquiries are followed up properly.
How easy it is for someone to give you the right details.
What customers ask again and again.
What only the owner or key staff member knows.
Whether trust signals are being collected and used.
Whether you can quickly see what happened yesterday, this week or this month.
Each weak spot points to a practical fix: a better page, a clearer FAQ, an enquiry form, a follow-up reminder, a review process, a reply template, a chatbot, or a simple internal tool.
Drop your details. I'll run a short visibility check across ChatGPT and Perplexity and email you your score plus the top finding, within one working day. No sales pitch attached.
Already had your score? Book your 15-minute fit call →
Start with the audit. Add implementation if you want it. No upsell pressure on the call.
from £199
UK independents · multi-location & international on application
Short questionnaire first, then we talk. No commitment.
Not sure yet? Get the free visibility score first →
from £299
The fixes, scoped to your audit
If you take enquiries, answer the same questions over and over, and rely on search to be found, this is for you.
Plumbers, electricians, cleaners. The AI's first recommendation wins the callout; missed calls bleed cash.
Accountants, solicitors, consultants. Trust is on the line; admin overhead is the silent profit killer.
Cafés, salons, independent shops. AI is the new "best in town" recommendation engine.
Four hypothetical examples of what an audit might surface. Yours will look different, this is the shape of the work.
Most enquiries come by phone, often when you’re on a job. WhatsApp messages from past customers sit unanswered for hours. The website lists services but doesn’t show prices, so people ring just to ask for a ballpark.
The audit might surface: a missed-call SMS auto-reply, a public “how I price” page that answers the most common question without taking your time, and a short follow-up message template for quotes that haven’t booked yet.
Clients email the same questions every January about Self Assessment deadlines, expenses categories, and how to submit invoices. The owner is the only person who can answer the trickier ones, so everything bottlenecks through them.
The audit might surface: a clear FAQ page that captures the answers you’ve given a hundred times, AI-drafted reply templates for the routine questions, and a simple internal knowledge document so the rest of the team can answer without escalating.
Bookings come through Instagram DMs, walk-ins, and a paper diary that lives behind the till. Cancellations cost money because slots aren’t always rebooked. Reviews happen if someone remembers to ask.
The audit might surface: a simple online booking form linked from the Instagram bio, an auto-reminder text the day before each appointment, and a one-line review-request template the receptionist can send from a phone.
Customers Google “best coffee in Stockport” or ask ChatGPT for a café near them. The website hasn’t been updated since 2022 and doesn’t list the new lunch menu. Google Business Profile is missing bank holiday hours.
The audit might surface: exactly which AI assistants name you (or don’t), which details are out of date or wrong, and a short list of fixes that take an hour rather than a week.
I don't audit Google AI Overviews. Google does not publish an API for that surface, so nobody can audit it reliably. Anyone who claims to is making it up. I focus on the AI assistants I can query directly.
AI answers change. What an assistant says today is not necessarily what it says next week. Your audit is a point-in-time snapshot. I tell you what I found, on the date I found it.
No guaranteed rankings. I don't promise to get you to the top of any AI's answer, nobody can. I promise to show you where you stand, why, and what's most likely to move the needle.
Part 2 is human work. The AI opportunity map is shaped by what comes up on our discovery call. The tooling helps me structure it; your business knowledge is what makes it useful.
No. The fit call is exactly what it says, a quick check to see if the paid audit makes sense for your business. It is not a free consultation, and I won’t run the audit live on the call. If we’re a fit, I’ll explain what the full audit would include. If not, I’ll still point you in the right direction.
Free visibility score: about one working day. Fit call: 15 minutes, usually booked within the same week. Full audit from start of work to walkthrough call: typically 5 to 7 working days, depending on schedule.
For the visibility check: just business name, type, and location. For the full audit you’ll get a short pre-call questionnaire and a 30-minute discovery call, nothing technical, no spreadsheets to fill out. I do the rest.
No. Google does not publish an API for AI Overviews, so nobody can audit that surface reliably. Anyone who claims they can is making it up. I focus on the AI assistants I can query directly: ChatGPT, Perplexity, and others.
Yes, the £199 starter price is for UK independents. Multi-location, US, and international engagements are scoped on the fit call and priced separately. Drop me a line and we’ll work it out.
No. Nobody can. AI assistants change behaviour week to week, and their answers vary between users. What I can promise is to show you where you stand, why, and the changes most likely to move the needle, based on what each assistant actually said when I asked.
I’ll tell you. Plenty of small businesses are better off fixing their enquiry flow, FAQ pages or follow-up process before adding AI. If that’s where you are, the audit will say so plainly, and the action plan will lean toward the simple fixes rather than the AI tooling.
Five short reads on the framework, the foundations, and where AI actually helps a small UK business. None of them are 3000-word AI hype pieces.
A practical framework for spotting where AI, or simple automation, could actually help.
FoundationsThe cheapest, least sexy step in any AI project, and the one that decides whether the rest works.
Lost leads“I get plenty of enquiries.” “The pipeline’s empty.” Both are usually true. Here’s where they go.
For tradespeopleFive things AI can actually help with for a plumber, electrician or builder, and three things it can’t.
StrategyAI on top of a broken process is just a faster broken process. The foundation comes first.
Drop your details. I'll reply within one working day to confirm and book your discovery call.
Or call 07769 028475