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What a website should do for a roofer

Most roof jobs start with someone Googling for help — a slipped tile, a leak after a storm, a quote for a new flat roof. A simple website turns that search into a quote request by quickly showing what you fix, where you work, and that your work is good.

What people are actually looking for

Before they ever message you, most homeowners have a short list of questions running in their head. The job of your homepage is to answer them in the first 10 seconds.

What a simple roofing website needs to do

You don't need a 20-page website. You need a one-pager that handles each of these jobs well.

Clear service list

Flat roofs, slate, tile, chimney work, repairs, gutters. Plain English — no jargon.

Recent jobs gallery

Before/after photos with a one-line caption: what it was, what you did, roughly where.

Areas covered

Towns and postcode districts you'll actually drive to. Good for Google, great for the visitor.

Reviews & accreditations

Checkatrade, Trustpilot, Which? Trusted Trader, insurance — surface the ones you have.

One-button quote request

Short form: name, postcode, what's the job, photo upload. That's enough.

Click-to-call on mobile

Most roof enquiries come from a phone. A sticky call button turns urgency into a phone call, not a closed tab.

Common questions

Do I need a multi-page website or is one page enough?

For most roofers, one well-built page is plenty. You only need extra pages if you want each service (e.g. flat roofing) to rank separately on Google — which can be added later.

Will a website actually bring me work?

On its own, a website doesn't make the phone ring — but it's the place every Checkatrade lead, Facebook post, and Google search lands. Without one, you're losing the people who want to check you out before calling.

What about Google Maps and local search?

Your website and your Google Business Profile work together. The Done For You package includes getting your Google listing set up so you show up for "roofer near me" searches.

How long does it take to build?

Usually about a week from the time you send across photos and a few details. There's no big agency back-and-forth.

Want to see this for your roofing business?

Send me a couple of job photos and the areas you cover — I'll put together a free example so you can see exactly how it would look. No obligation.

Ask for a free example website

Or message me on WhatsApp · 07769 028475