Why does your page not turn visitors into enquiries?
Enter a web address and this scores out of 100 how well that page turns the people who land on it
into phone calls and enquiries. It quotes your actual headline, counts your actual form fields and
names what is missing. It will not tell you your conversion rate, because a page scan cannot
honestly work that out.
Ten checks on the page you actually send people to
Your own headline and form quoted back, not generic advice
A score out of 100, or an honest reason there is not one
The page you send people to. Usually your home page, or the page your ads point at.
If you run Google or Meta ads, add roughly what you spend a month and the report will say what
that money is landing on. Leave it blank if you do not run ads.
Would rather just ask someone? Call Bhavesh on
07769 028475 — a real person in Bolton,
not a call centre.
Not got a website yet?
Then there is nothing here to scan, and that is the easier problem to fix. Tell me about your
business and I will design you a free mockup of what your website could look like, by hand, no
cost and no obligation.
These could not be checked reliably, so they are left out of the score rather than counted against you.
What is already working
A good score is a snapshot, not a guarantee
This read one page, once, a minute ago. Everything it passed can be undone by an ordinary
Tuesday: a plugin update that strips your review markup, a theme change that buries the phone
number, a redesign where the contact form quietly stops sending. Nobody gets an alert when that
happens, which is why it usually runs for months.
Site Monitor re-runs checks
like these every week and emails you the day something that was working stops.
There is also one thing this scanner does not look at at all: whether AI assistants can find you
and describe you correctly when somebody asks them for a business like yours. The
AI Readiness Checker is the free tool for that
question.
What the scanner is looking for
The same business, two versions of the same page. Nothing here is about looking smarter. Every
difference is one of the ten checks.
Loses enquiries
Welcome to Our Website
Established in 1994, we provide a comprehensive range of services to domestic and commercial
clients, with a reputation built on quality workmanship and attention to detail across every
project we undertake, large or small.
Learn MoreOur BrochureNewsletter
No tappable phone number
Three actions competing in the opening section
Headline opens with a greeting
Six fields before anyone can send the form
No proof anyone has used them
Never says which town it covers
Nothing near the top can be skimmed
Wins enquiries
01204 000 000
Get your boiler fixed today in Bolton, or you pay nothing
Same day callout across Bolton
No call out fee, ever
Fixed price agreed before we start
Get your free quote
Rated 4.9 from 312 reviews on Checkatrade
Number is tappable and near the top
One clear action
Headline names the outcome and the town
Three fields to make contact
Review score with the count behind it
Town named in the headline itself
Three short points a visitor can scan
These are illustrations of the checks, not a case study, and no performance figures are attached to
them on purpose. What the scanner gives you is your own score and your own findings.
Want it in order, with what each fix is worth?
Everything above is yours already. The one thing behind an email address is a written report that
puts the failures in the order I would tackle them, first, second, third, and says what each one
moves your score by. I read and write every one of these myself, so it takes a day or so rather
than arriving instantly.
Your address is used to send this report and nothing else. See our
Privacy Policy.
See what actually happens when someone taps
The score above is read from what is written on your page.
This is the other half:
your page opened on a real phone, screenshotted before anything is touched, the cookie
banner dismissed and screenshotted, the page scrolled the way a person scrolls, then
your main button tapped and what actually happened recorded. Every screenshot comes
back in the order a visitor meets them, each with a plain English note on that moment.
One page, one visit, about two minutes. If your page cannot be opened and screenshotted,
your £15 comes back automatically. You will not have to ask. The audit starts as soon as
payment completes. Only audit a page you own or have permission to check. Our
Terms and
Privacy Policy apply.
If you would rather it was handled than diagnosed, the
Visibility Tune-Up is the paid version of this: I make the
changes rather than listing them. There is also a
Website Health Check if you want a look at the whole site
rather than one page.
If you run Google or Meta ads, this page is where the money goes
Ads buy you a click. The click lands on a page, and everything after that is the page's job. Most
of the money spent on local advertising is lost after the click rather than before it, and the
reporting inside Google Ads cannot see it happen, because a visitor who leaves without ringing
looks exactly like a visitor who was never interested.
Every failed check above sits on the page you are paying to send people to. A number that is not
tappable is not tappable for paid traffic either. A form asking for nine things asks paid traffic
for nine things. If you are bidding on emergency or same day terms, the visitor is in a hurry and
the opening section is the whole of your chance.
What this tool will not do is tell you what fixing any of it would earn you. That number would be
invented. You are being told what is on the page and what it is costing you the chance to do, and
the arithmetic from there is yours to make with numbers only you have.
The enquiries you never hear about
A local business usually finds out its website is underperforming from the bank balance rather than
from the website. Nobody rings up to say they could not find your number, or that your form asked
for their postcode and budget before they had decided anything. They go back to the search results
and try whoever is next.
That is what makes these faults so durable. They do not look like faults. The page loads, the words
are spelled correctly, the design is fine. What is missing is the small number of things a stranger
needs in the first few seconds: what you do, where you are, why they should believe you, and one
obvious way to act on it.
This tool exists because those things are checkable. Not opinion, not a design critique. Either
there is a tel: link near the top of your page or there is not. Either your form asks for four
things or it asks for nine. Either your main heading promises an outcome or it says
"Welcome to Our Website".
How the score is worked out
Ten checks, each carrying a fixed weight out of 100. The heaviest are the ones that decide whether
a ready visitor acts: a tappable phone number, one clear action, an outcome-led headline and proof
other people have used you, at 12 points each. Form length and a location signal carry 10. A second
contact route, mobile setup, load speed and something scannable carry 8.
A check that cannot be run reliably is reported as not assessed and taken out of both sides of the
sum, so it can neither pass you nor fail you. If your page is built entirely by JavaScript, most of
it cannot be read from the code and you are told that plainly instead of being handed a low score
you did not earn. When too little of a page can be assessed, no score is shown at all, because a
number built on three checks is not a score.
The weights are published in the code and the evidence behind every finding is shown to you, so any
judgement here is one you can check rather than one you have to take on trust.
What it checks
A tappable phone number near the top12 points
One clear action in the opening section12 points
A headline that promises rather than describes12 points
Proof other people have used you12 points
A form that asks for four things or fewer10 points
The town or city you work in, in your own words10 points
At least two ways to get in touch8 points
Mobile viewport and tap target sizes8 points
Opening section on screen inside 2.5 seconds8 points
Something near the top that can be skimmed8 points
Frequently asked questions
What does the page score actually check?
Ten things, each weighted. A tappable phone number near the top, one clear action in the opening
section, a headline that promises an outcome rather than describing the business, how many fields
your form asks for, whether there is proof other people have used you, whether the page says which
town you are in, whether there is a second way to get in touch, whether the page is set up for
phones with big enough tap targets, how long the opening section takes to appear on a phone, and
whether anything near the top can be skimmed.
Is it free, and do I need an account?
It is free and there is no sign-up, no login and no password. Enter a web address and you get the
score and every failed check straight away. An email address is only needed if you want the written
prioritised report, which is optional.
How accurate is the score?
The definitive parts are exact: how many fields your form has, whether a tel: link exists, your
viewport setting and your mobile load speed. The judgement calls are the positional ones. The
scanner reads your page's code rather than looking at it on a screen, so it works out where your
opening section is from the order things appear in and where your main heading sits, not from
pixels. Anything it cannot measure reliably is reported as not assessed and left out of the score
entirely, rather than counted against you.
Does it tell me my conversion rate?
No, and it never will. A page scan cannot support a claim like that, and any tool that gives you
one has made it up. You get a score out of 100 and specific findings with the evidence behind each
one, so you can check every judgement yourself.
What should I fix first?
Start with anything stopping people getting in touch at all, because nothing else on the page
matters to someone who cannot reach you. After that the heaviest failed checks are usually the
headline and the main call to action. If you want it in order with what each one is worth, ask for
the written report.
Do you fix it for me?
This tool diagnoses, it does not rewrite. It will tell you your headline opens with a greeting and
what a working headline does instead, but it will not write the replacement. If you would rather it
was just handled, that is what the Visibility Tune-Up is for.
Does it work for Google Ads landing pages?
Yes, and that is where it usually finds the most expensive problems, because every fault sits on the
page you are paying to send clicks to. Enter your monthly ad spend and the report says what that
spend is buying in plain terms. It will not predict what fixing anything would return, because
nothing about a page scan could support that.